Writing gift guides is a dream come true for a former mall rat like myself. And while inventive packaging and clever marketing gimmicks no longer sway me, a good sale still manages to. Especially if it is an annual sale accompanied by a virtual Taylor Swift concert and two days of hoopla — here is looking at you Amazon Prime Day.
In the hierarchy of sales, Prime Day ranks as king, matched only by his half-brother, Cyber Monday (who is not so secretly gunning for the throne). This year, Prime Day lands on July 15-16, making it an entire 48-hour long shopping extravaganza. That is right people, it is now Amazon Prime DAYS. Hard emphasis on the “S.”
Instant gratification is defined as the desire to experience pleasure without delay. Thanks to Amazon Prime, instant gratification is only a click (and a speedy one or two business days) away.
And since you have to be a member to take in the sale to end all sales, if you are not already a Prime member, you can sign up here for a 30-day free trial. A commitment-free way to unlock this year’s deals. Hear that my fellow millennials? No commitment!
(We don’t know what the final price will be until the items go live for each, but fingers crossed!)
Swedish brand FOREO will be offering 35 percent off all of their popular skincare technology devices. I am itching to get my hands on this LED Light therapy device that promises firming, tightening and lifting results in just 90 seconds. Although, I will be perfectly OK settling for the Luna Play Plus portable facial cleansing brush or the Luna 2 facial massager. Use any of these devices with the aforementioned Ceramic Slip Cleanser you just bought.
This collagen supplement speaks to the health guru inside all of us. Collagen supplements claim to help increase skin hydration, reduce wrinkles and improve elasticity. Add this blackberry-flavored protein powder to your smoothies in the morning to help retain your youthful glow.
Fan favorite makeup brand Stila is offering 30 percent off on Prime Day, and I have set my sights on this easy-glide liquid eyeliner in intense black. The name is a dead-giveaway, but this eyeliner stays put and won’t smudge as you transition from day to night.
Studies say that you should throw out your mascaras every three months, and that is why I am going to use Prime Day to stock up on mascara. Various L’Oreal Paris products will be on sale this Prime Day. The waterproof formula lengthens, volumizes and is often cited as the best drugstore mascara on the market.
OK this isn’t technically a Prime Day deal, BUT Lady Gaga’s new beauty line is available for pre-order on Amazon on July 15, and the products are worth adding to your cart. The set includes three products in six colors each, including RIP Lip Liners, Le Riot Lip Glosses, and liquid-to-powder eyeshadows titled Glam Attack.