The business of plants has exploded in the last year. Allow me to flourish — DIY terrarium bars have replaced paint and sip nights, having a room full of plants is more impressive than a collection of aged wine, and the plants you choose to bring into your life (and invest your time caring for) can say more about you than your horoscope.
And as we all know, behind every big trend — even plant ownership — is an influencer in the driver’s seat. And in the case of plants, there are a few key players (both O.G.s and some new accounts to dedicate their feeds to plants) worth knowing about. Ahead, discover the best plant-fluencers to follow on Instagram to stay inspired and in the know.
Melissa Frusco
For the casual plant-lover looking for general best practices and plant design tips, Melissa Frusco is your girl. Frusco’s New York City apartment is filled with plants, and she posts regularly about how to create a cohesive, plant-forward space, how and when to re-pot your plants, and tips for keeping trickier plants alive. We say her account is best for the casual plant-lover only because Frusco balances her plant-forward posts with other lifestyle content, like home decor and curly hair tips.
Hilton Carter
If you’re looking for all things plant inspiration all the time, turn to Hilton Carter’s account. Carter is a professional interior and plant designer, which means he’s a pro at choosing and styling plants for the home that best suit your design preferences and lifestyle. This is largely a visual-driven account, so giving Carter a follow means your feed is going to be filled with the most beautiful, illuminated rooms filled with natural light and lucious plant-scapes. You’ll find plenty of plants, pots, and care accessories here that you’ll want to copy ASAP, so fair warning: lots of plant envy ahead.
Jen Tao
@Jensuccs is a plant pro who specializes in — you guessed it — all things succulents. Tao’s feed is full of snapshots of her impressive succulent garden, plus tips for arranging succulents (and other plants, too) into stylized bowls, wreaths, dreamcatchers, and windowsill adornments. Follow her for succulent-related craft tutorials, tips for incorporating succulents into all areas of home decor, and low-maintenance plant tips.
Plants With a View
This is *the* account for anyone that’s trying to make the plant mom life happen in a tiny city apartment. @Plantswithaview offers no shortage of sun-drenched, tropical plants — like Monsteras and Birds of Paradise— against Manhattan skyline views. From the point of view of her apartment in Williamsburg, NY, Tatiana has an unparalleled view of cotton candy sunsets, which, when paired with the Empire State Building, wild plants, and her dog Stella, make for some serious eye candy.
Botanical Black Girl
For those that are interested in getting into the nitty-gritty of plants – their biology, the science of growth, and diagnosing and treating plant diseases — but also want a healthy dose of realism, look no further than @botanicalblackgirl. Stephanie, the account’s founder, posts plenty of aesthetic photos, but she also posts close-ups of “imperfect” leaves and care mishaps that have caused plants to go brown or crisp. In the plant-fluencer world, it’s super refreshing to see this perspective. No one is perfect — especially not nature.
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