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Several people walk under a white arch that reads "Welcome" on both sides and in the middle "CosmoProf North America Las Vegas."
CosmoProf North America

Beauty

5 Cutting-Edge Trends Uncovered at Top Beauty Convention

Authored by Drew Carlos
Drew Carlos
August 18, 2020

Three days, more than 1,400 upcoming beauty brands and one excited editor: the perfect equation for a top-notch trip to the 17th edition of Cosmoprof North America at the Mandalay Bay Convention Center in Las Vegas.

On Sunday, I descended upon Las Vegas with more than 40,000 of my closest friends — like beauty influencer Manny MUA and Virtue Labs creative director Adir Abergel — to attend Cosmoprof, a leading beauty trade show. With conferences all over the world (think: Hong Kong, Bologna), Las Vegas was a hop, skip and a jump from Houston — and well worth the three-hour flight.

And as a first-time attendee, I can proudly confirm this is where you go to learn about beauty. With leading experts in the field and influencers like Naty Ashba to Andreea Cristina on every corner, you go to see and be seen — well, your brand goes.

But what is a beauty event without the mention of the future, of the trends we just can not wait to get our hands on? Every year, Cosmoprof releases its own trend report (this year, it was by global beauty industry reference Beautystreams), which documents its top forecasts for the beauty industry. And 2019 held no surprises: blue-green algae, smart adaptogens, viva vegan! and going zero waste.

And while I did see many of these trends littered throughout the (giant) 311,150 square foot convention center — walking along the conference floor was overwhelming (but invigorating) as it was impossible to even create a game plan because there was just so much to see — what stood out were the trends that were not called out. The trends flying under the radar of the beauty world.

https://www.instagram.com/p/B0i6yszg1eA/

But if Cosmoprof is proof of anything, these five trends are coming:

Dipped Nails

The sheer number of booths was overwhelming, with every single color of dip powder you can imagine and even nail brushes specifically made for the dip. With booths in the Korea pavilion (side note: it was here that I saw the best packaging), the China pavilion and the America pavilion, it is clear that dip is the new nail frontier.

Hair-loss Hair Care 

Nearly 40 percent of women experience hair loss. And as hair supplements are starting an industry-wide discussion, Cosmoprof proved there are other routes you can take to battle the condition. In Korea, WELO (a brand of WONTECH) has hair loss helmets with laser technology aimed at stimulating hair growth. Another convention-approved option? Pick up an airbrush tool, and use the makeup technique on your scalp, covering up any bald spots or thinning throughout the day.

Technology and TCM combine 

Traditional Chinese Medicine is making its way into the American market with tools like the gua sha and the jade roller — and now, you can find the tools made from rose quartz. But what if you took this popular stone and combined it with a beauty device? The PMD Clean Pro RQ is not only a winner of the 2019 Cosmoprof Awards for tools and devices, but it does just this. The silicone tool incorporates a rose quartz disc with ActiveWarmth technology to help serums penetrate deeper into the skin. FOREO, who?

Treatment Shields 

Sometimes, beauty comes with a cost — whether that be a no-sun policy post-facial treatment or UV exposure for a gel manicure. Luckily, that is about to change. Creators are picking up on the consumer struggle, and new brands are hitting the market to make your beauty appointments carefree. Bluestone Sunshields — essentially a chic sun visor you will not be embarrassed to wear — has 99 percent UVA and UVB protection and can be used post-cosmetic treatment to limit your exposure to the sun. ManiGlovz is in the same vein, made to be worn during a gel manicure to limit UV lamp exposure (they can also be worn outside of the salon to limit sun damage on the hand in general!).

Sustainability is Here to Stay 

According to an NPD Group report at Cosmoprof, 75 percent of consumers think sustainability is important. In fact, the consumer is the reason the conversation is even happening — we want more. And brands are listening. One of the most contentious products, glitter, is getting a facelift due to its harming environmental side effects. And Unicorn Snot, a brand founded on glitter, is making a change with the launch of its BIO line, using biodegradable glitter. Expect to see brands fall in line as becoming eco-friendly becomes a top priority.

Check out our favorites from the show below:

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Slideshow
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cosmoprofna/Instagram

#Cosmoinfluencers Naty Ashby, Andreea Cristina, Lauren Elyse, Tiffany Stanley and Shelley Gregory attended the Las Vegas convention to help scope out the best beauty products on the floor.

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cosmoprofna/Instagram

#Cosmoinfluencers Naty Ashby, Andreea Cristina, Lauren Elyse, Tiffany Stanley and Shelley Gregory attend the Las Vegas convention to help scope out the best beauty products on the floor.

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Drew Carlos

Influencers Naty Ashby, Andreea Cristina, Lauren Elyse participate in a CosmoTalks where they discuss life as influencers and working with brands.

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CosmoProf

Manny MUA attends Cosmoprof North America.

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Drew Carlos

Kate Danilova, Sunday Edit editorial director, has her facial skin analyzed.

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Kate Danilova

WELO (a brand of WONTECH) hair loss helmets on display at Cosmoprof North America.

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Kate Danilova

Airbrush is changing the game — you can use it for everything from makeup to covering thinning hair.

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Kate Danilova

An electric powder puff is a vibrating device that you can use to apply foundation.

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Kate Danilova

Haircare brand Amika brings New York to Las Vegas with their subway-style booth.

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Kate Danilova

Disney princesses adorn the handles of Wet brushes.

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Kate Danilova

Invisibobble highlights their award-winning hair accessories along with new releases for 2019.

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Kate Danilova

Eva NYC’s Cosmoprof booth is a play on a corner deli — with healhy dose of amazing hair.

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Kate Danilova

Visors are here to stay. Bluestone Sunshields presents their line of protective headgear.

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Kate Danilova

ManiGlovz — UV-safe manicure gloves — come in a variety of playful designs, but the protection is real.

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Kate Danilova

Unicorn Snot introduces its BIO line, including sunscreen with biodegradable glitter.

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Kate Danilova

A new take on the foot mask, heel masks troubleshoot your problem areas.

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Kate Danilova

Kocostar displays its lip capsules for plump, full lips.

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Kate Danilova

Bawdy butt masks are a new take on the typical sheet masks.

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Kate Danilova

Hemp-infused blending sponge embraces one of the year’s biggest trends.

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Kate Danilova

Candy Tint lip packaging is designed to easily slide into your smallest clutch.

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Kate Danilova

Australian Glow’s Gradual Tanning Lotion with Hemp is a product lineup standout for the bronzing brand.

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Kate Danilova

DEGASA BEAUTY produces luxury cotton products.

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Kate Danilova

ella + mila nail polishes are not only 7 free, they are also vegan — one of Cosmoprof North America’s featured trends.

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Kate Danilova

A non-irritating solution to brow and lash growth products on the market.

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Kate Danilova

Make the switch to natural with SWAY’s detox masque, detox deodorant and dusting powder —  a triple threat.

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Kate Danilova

Collagen Bar features Harmony Proteins Beauty Collagen Water.

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Kate Danilova

Where water meets wellness: VitaJuwel glass water bottles are sustainable and include gemstones.

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Kate Danilova

TONIK displays apple cider vinegar and coconut oil capsules.

We only recommend products we have independently researched, tested, and loved. If you purchase a product found through our links, Sunday Edit may earn an affiliate commission.

Beauty

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