As the daughter of lauded designer Nathalie Schuterman, Chloé Schuterman is no stranger to the fashion industry. The passion runs in the family, of course, with Chloé partnering up with her mom on exclusive eponymous collections that serve as “an ode to some of the most beautiful cities in the world.” Since then, Chloé has branched off and launched her own brand, Cloeys, which centers around “season-less clothes” for everyday wear. And, starting today, the Scandinavian influencer will welcome Culotte, which focuses on nurturing intimate health with its selection of quality underwear, to her growing portfolio.
We spoke with the Scandinavian influencer about her foray into fashion, the Sunday Riley products she can’t live without, and so much more.
Tell us a little more bit about what you do, how you got started in your career, and what you’re currently focusing on.
“I actually left Paris to move back to Stockholm last month to work on my two clothing brands, Cloeys and Culotte; this was after spending six years in France. The reason I moved to Paris in the first place was to study strategic design management at Parsons for four years. After graduating, I stayed in Paris and since then I’ve been creating collections for my mother (CS by NS) and my job as an influencer. The successful drops inspired me to finally develop my own fashion brand, Cloeys, focusing on high-quality core pieces that are non-season based. I’m also active in the high-end multi-brand store and e-comm, [so I’m] currently doing a 360-degree of multi-tasking. I love being busy. I’m really grateful and relieved that things have started going back to how they used to be pre-pandemic.”
What is the inspiration behind Cloeys?
“Cloeys is a reflection of my personal style and my own wardrobe. I focus on quality over quantity. From a sustainability approach, I don’t focus on trends, but pieces you can wear all the time and just style differently. We don’t mass- or over-produce, and instead work with releasing smaller drops, more often. I’m also a big people-watcher — I love sitting at a restaurant and looking at people and finding a lot of my inspiration there. To be honest, I have so many notes in my phone of pieces I want to drop, I think it could be a lifetime of collections if I could produce them all!”
How has growing up in the world’s biggest fashion house showrooms in Paris, Milan, and Stockholm inspired your personal style?
“Fashion has always been part of me. I was basically born in showrooms; my mum would bring me with her doing the fashion buyings, which allowed me to see the fashion industry from behind the scenes, which has given me a lot of knowledge. Seeing not only my mother, but people in the industry working for their passion has inspired me a lot through life, starting at an early age. I love being around passionate people with a creative eye; it for sure has had an impact on mine.”
What’s your advice for people who have “lost” their sense of style during the pandemic or want to start fresh?
“I think being at home or inside limits everyone’s sense of style. I think when working from home, we miss out on getting inspired by your co-workers’ looks daily. Going out, whether it’s for a coffee, drinks, or dinner with friends, will make you start seeing what you like and feel comfortable with, and I believe eventually make you feel excited to dress up.”
What are three words that describe your personal style?
“It reflects my mood. How I style the pieces in my closet is what changes. Right now, I would say: Classic, Scandinavian meets Gen Z, quirky-cool!”
What are the style items you can’t live without during the winter?
“Since Sweden gets really cold, cashmere is key. I can’t go anywhere without my Cloeys cashmere sleeves. They will keep you warm and make your look pop at the same time. You can wear them over a t-shirt, tank top, or a party top! I’m obsessed with warm shoes — Inuikki makes great ones. And I love Nathalie Schuterman’s cashmere scarves from Scotland. When Sweden’s at its coldest, it’s about survival!”
How about beauty staples? What do you always keep in your bag?
“I always have a lip pen with me. I’ve been obsessed with M.A.C.’s Spice Lip Pencil for a while now. I love all kinds of lip glosses, and will keep any lip gloss I’m using at the moment with me. I also can’t leave the house without my Mason Pearson Hair Brush.”
Since you’re always jet-setting, what are your favorite ways to keep your skin looking glowy and healthy when you travel?
“Traveling really takes a toll on my skin. The combination of lack of sleep, the dry air on the plane and different time zones always leads to a couple of pimples. I always prep my skin before and after arriving at the airport. I notice this works the best for me; I avoid doing any skincare while on the plane, and let my skin be. I like to use Sunday Riley Good Genes Glycolic Acid Treatment in my routine before flying, as it does wonders for my pimple-prone skin and helps with exfoliating. Post-flight, I will always apply Sunday Riley C.E.O Glow Oil; it calms and hydrates my skin.”
When you’re home, what does your full a.m. vs. p.m. skincare routine look like?
“In the morning, I start by washing my face using Sunday Riley Ceramic Slip Cleanser. I apply Sunday Riley Good Genes Glycolic Acid Treatment four times per week. I always use the Sunday Riley C.E.O. 15% Vitamin C Brightening Serum, then I finish with a light day cream. The last step is a thin primer, a big glass of water, and a really good song to do some awkward dancing to kick off the day in the right way. At night, I start by lighting a candle — I love Cire Trudon Candles — in the evening as it calms me down. Then, I dim the light in the bathroom before starting my skincare routine. I wash my face with Sunday Riley Blue Moon Cleansing Balm to remove any makeup, followed by Sunday Riley Ceramic Slip Cleanser, Sunday Riley C.E.O. Glow Oil, Sunday Riley C.E.O. 15% Vitamin C Brightening Serum, and Sunday Riley Auto Correct Brightening and Depuffing Eye Contour Cream.”
What’s your beauty philosophy?
“I strongly believe that how you treat your inside reflects on the outside. I can immediately tell if I haven’t been sleeping enough — it will show on my skin and my hair. A good, but simple skincare routine is key for me. I’ve been using Sunday Riley products for years. Then of course, hydrating, drinking water, getting as much sleep as possible, and meditating. I prefer a good skincare routine and minimal makeup than a less-than-stellar skincare routine and a lot of makeup.”
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