We are at a loss for words on how it has taken the recent murders of Breonna Taylor, George Floyd and countless others to finally start seeing progress on systemic racism. As a society, we still have a long way to go, but the Black Lives Matter movement has brought up so many important conversations about inclusion and implementing diversity. And now with the push for BIPOC brands to gain better representation, it seems like Indigenous-owned companies are also finally in the spotlight.
“I was at New York Fashion Week in my traditional dress one year — representing my people, my cultura, my gente. I was asked many times what ‘Indigenous’ meant. It was a sad, but exciting day for me. It was that day that I decided I was going to launch my own beauty brand,” says Cece Meadows of Prados Beauty. “When we don’t see ourselves in mainstream magazines, movies, or shows, we make our own.”
The next step is for Indigenous talent and creative artistry to no longer live in a bubble. “Social media has been a positive impact,” says Jennifer Harper, founder of Cheekbone Beauty. “It gives Native Americans a platform and people are becoming more educated about our culture,” she says.
One easy way to show your support and level up your awareness is to follow (and shop!) Indigenous-owned companies that are reclaiming their heritage, giving back to their communities and fighting cultural appropriation. Here is where to start.