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Phoebe Dynevor portrait holding good genes serum
Courtesy Sunday Riley

Beauty » Skin » Beauty Routine

Meet Phoebe Dynevor: Sunday Riley’s First-Ever Brand Ambassador

Authored by Allison Castloo
Allison Castloo
March 14, 2022

If you’ve spent any time watching Phoebe Dynevor on the big screen, there’s no denying the actress’ unmistakable glow. And if you’re aiming to emulate the actress’ radiant skin in your routine, you’re in luck: as of March 14, Phoebe Dynevor has partnered with Sunday Riley as the brand’s first-ever Brand Ambassador.

Starring in the skincare brand’s latest campaign, Phoebe Dynevor is highlighting the brand’s hero products Good Genes All-In-One Lactic Acid Treatment and Good Genes Glycolic Treatment with the message: “Do Not Miss A Moment To Glow”. 

“I am thrilled to be joining the Sunday Riley team. From the moment I first tried Sunday’s products and indeed met Sunday herself, I knew that their ethos and their products were the perfect fit,” Dynevor says. 

portrait of Phoebe Dynevor and Sunday Riley

With a mutual passion for skincare, this partnership between the best-selling brand and actress is written in the stars. “I have always been keen to keep my skin in the best condition I can,” explains Dynevor. “And to have found a product like Good Genes that includes the benefits of different products but in one highly advanced serum, it’s the perfect combination and solution to keep my skin, smooth, clear, instantly radiant and glowing,” she says. “What more could you want in one product, especially when you’re always on the move for work?” 

Phoebe Dynevor portrait holding good genes serum

The actress recently sat down with CEO and Founder Sunday Riley to discuss everything from their best skincare tips to their big breakthrough moments. The key, according to both women? Confidence. “I did my first play when I was 17,” reveals Dynevor. “I just remember the feeling of being on stage and, and playing a character and just the rush that it gave me. And I remember coming off stage and being like, ‘oh, this is where I’m meant to be.’”

“I don’t know if I ever really processed having a breakthrough moment,” CEO and founder Sunday Riley says. “And that [sic] for me, it was just a change of an emotional state.”

Dynevor and Riley also shared their mutual passion for enacting positive change in the world. “I’ve worked with ActionAid since I was really young,” Dynevor shares. “Me and my mum actually went to India, which was an amazing experience.” 

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A post shared by PD 🌗 (@phoebedynevor)

This also resonated with Riley and the skincare brand, who donated $50,000 last year to both OxygenforIndia and Unicef India Humanitarian Appeal to bring oxygen supplies to the country. “As a brand, we plant trees all over the world every month,” Riley shares. “And we gift trees to people, and that’s something that makes me feel like I’m doing something.” The brand is also proudly B Corp certified, Green Lab certified, and certified cruelty-free by both PETA and Leaping Bunny.

It’s going to be a busy year for Dynevor, as she’s currently wrapping up leading roles and executive producing titles in multiple projects. In addition to her busy filming schedule, the actress also serves as an ambassador for ActionAid UK, an international charity that works with women and girls living in poverty. 

Until then, she (and her radiant complexion) are enjoying this exclusive skincare partnership. “Not only do I love what [Sunday Riley] stands for, but I love their products in equal measure,” she says. 

Phoebe’s favorites:

Shop

Good Genes

All-In-One Lactic Acid Treatment
$85.00 - $122.00
Shop

Good Genes

Glycolic Acid Treatment
$85.00

This exciting announcement is just the beginning — follow along with Sunday Edit as we share Phoebe’s get-ready routine, best skincare tips, and more!

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