Today, you would be remiss not to find a bottle of micellar water on most vanities. The cleanser, which is made up of tiny micelles that seek out oil and gently break it down, has become so loved that in 2017 the global micellar water market reached a value of $112.3 million.
But that is old news.
Hair is taking center stage, and it is bringing micellar water with it. Between the constant dye or don’t dye/cut or don’t cut/bangs or no bangs hair debates, there is one thing that has to be done, no matter how much practice you have with dry shampoo. You have to cleanse your hair.
And in response, micellar water technology for haircare is trending up.
From drug store to luxury beauty, micellar water is finding itself a key ingredient in many hair products.
So, what’s the deal? According to internationally known hair and scalp expert Philip B., micellar water can restore balance into the hair, leading to extra shine, body and bounce. And for product lovers, micellar water will tackle scalp build up, without stripping the skin, for better results than intense clarifying shampoos.
The scalp, Philip B. says, has large hair follicles and oil glands, which produce sebum, an oily substance that works to protect the scalp and keep hair moisturized. “All hair holds less than one percent oil (sebum) per strand naturally, a good balanced strand of hair shines, has elasticity and bounce,” he says.
But, as hair makes contact with the elements (think dust, smoke, all that dry shampoo), it collects more and more build up causing the hair to get heavy. And this, Philip B. says, is where micellar water comes in handy.
“Micellar water works to break down and remove the unwanted oil-based residues like nicotine, tar and unwanted food, or any unwanted scent embedded into the hair giving back clean, fresh, bouncy hair immediately,” he says.
Philip B. recommends using a micellar mist on wet hair before drying for a sleek and shiny result, after a blow out to tackle flyaways and throughout the day for “instant cleaning” because hair is porous and constantly collects particles. The best part is that all hair types can benefit, with micellar shampoos being a particularly good option for oily scalps or hair seeking more body.