East Asia is light-years ahead of us when it comes to beauty — giving us K-beauty, street style, and most importantly, boyband BTS.
And as a result, I am now hyper-fixated on solving niche beauty qualms of America’s most asked questions. What is the best cotton pad on the market? (I like this one.) Will an LED light machine change my life? (Studies say yes.) Are Japanese mascaras the key to long eyelashes? The short answer is yes. According to the Japan Times, the Japanese lash is only about 5.8 millimeters in length — there is an obsession with longer lashes, and you can find lash bars on every corner.
I often debate whether or not I want to get eyelash extensions or a lash lift, but fear my lashes falling out, getting irritated or going through irreversible damage. So, I look to mascara as my savior, as false lashes are far too much work to be applied daily and there are only so many times someone can recommend Too Faced’s Better Than Sex mascara as the supposed answer to my problems. Sure, it is great, but I need more and am willing to cross the seas (at least virtually) to get the best on the market — like a mascara with eyelash film technology.
Short lash gals keep reading for four Japanese lengthening mascaras that deliver what the States could not.
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