If you’re not on TikTok yet, you’re missing out on a gold mine of beauty tutorials. While the app gets a bad rap for being flooded with tween dancing videos, those clips are only the tip of the iceberg. Under the surface, creators like Skincare by Hyram and Mikayla Nogueria have blazed quite the beauty trail. Thousands of other users have followed suit, each posting their own TikTok makeup hacks and many starting the next big beauty trend. In a single scrolling session, I’ve come across game-changing hair tutorials, dermatologist-prescribed routines for adult acne, and the $3 brow product that makes me look like I just got a professional lamination. To boot, this information was completely free and presented in under 60 seconds. When it comes to beauty tutorials that actually work, there’s just no competing with TikTok. So ahead, I’ve curated the best of the best for you to try on your own—from soap brows to robe curls.
@barbbeautyyyySoap Brows Tutorial 🤩 Obsessed with how these look!! ##makeup ##eyebrows ##turorial ##soapbrows ##fyp♬ original sound – barbbeautyyyy
The Method: Search #Soapbrows on TikTok and thousands of videos will pop up of users with fluffy, brushed-up brows that they claim to stay put all day. The idea is that if you take a clean, wet spooly brush and rub it on a bar of soap, it makes for an ultra long-lasting brow wax (but comes off easily at the end of the day).
The Results: As a beauty editor with access to some of the best and most expensive brow waxes on the market, I was skeptical that a $3 bar of soap was the product missing from my routine all this time. But once again, TikTok proved me wrong. As I came to learn, this technique has actually been used by makeup artists and drag queens for decades to lock brows in place, and it’s extremely effective. While I have fairly thick, pigmented brows, I struggle to keep them in a brushed-up position. The soap brows technique is definitely the remedy if you have the same issue. I attempted the soap brows technique around 11 a.m. and it made my brows look like they had been freshly laminated. I worked out, went for a sweaty walk through New York City, cooked dinner, and my brows were still locked into position when I looked in the mirror to finally wash my face. Definitely don’t sleep on the soap brows tutorial.
The Method: If you want voluminous curls without damaging heat (who doesn’t?) then this tutorial is for you. The robe curls tutorial involves wearing the waist tie from a bathrobe as a headband, then wrapping your hair around it, almost as if you were wearing flexi-rods or curlformers. In theory, you sleep with your hair in this position and wake up with bouncy, voluminous curls without even plugging in your curling iron.
The Results: I have wavy-to-curly hair and this tutorial definitely worked for me—but it was a lot of work. Because I have a naturally loose curl pattern, my hair easily molded to the robe band and created the waves you see above (overnight). But frankly, I had a hard time sleeping with the band on. It definitely felt very clunky on my head, and the only comfortable position I could find was to sleep flat on my back. My hair also didn’t dry all the way (it never does when I go to bed with wet hair), so I had to do a quick blast with my blow dryer in the morning, which I felt defeated the purpose of a heatless tutorial. The end result also wasn’t a significant improvement to my natural curl pattern. For all of the effort, I would’ve preferred to just spend 30 minutes with my curling wand. But to each their own! I’ve seen incredible transformations using this TikTok beauty hack on straight hair that isn’t fighting a natural curl.
Crease-Free Foundation Hack
The Method: This foundation application method has absolutely blown up on TikTok (the original video has millions of views), and can be used with any foundation formula of your choice. The idea is that in order to get a crease-free foundation that stays put all day, you should apply the following products in this exact order: 1) Moisturizer 2) Translucent Powder 3) Setting Spray 4) Primer 5) Foundation.
The Results: This TikTok foundation hack goes against everything I’ve ever learned about foundation—translucent powder before foundation? But nevertheless, I gathered my materials optimistically. I used my regular moisturizer, followed by Laura Mercier Translucent Setting Powder ($39), Urban Decay All-Nighter Setting Spray ($33), and topped it off with Giorgio Armani Luminous Silk Foundation ($48). Did my foundation stay put all day? Yes, and it barely transferred onto my face covering when I was running errands. Even in the New York City heat, my foundation didn’t smear, crease, or slide down my face. But with that being said, it definitely felt like I had a lot on my face. I tend to reach for a tinted sunscreen for day-to-day use, so having so many layers felt a bit unbreathable. But if you typically wear foundation every day and are used to the feeling of having heavier, pigmented products on your face, you’re going to repeat this method again and again.
How to Contour a Round Face
The Method: When you think about contouring, you usually think about creating a sharp, downward diagonal line with a bronzer that’s a few shades deeper than your natural skin tone—somewhere between your cheekbone and your jawline. But according to TikTok, you’re doing it all wrong if you have a round face. Instead, makeup artists on the app suggest lifting and accentuating your natural face shape by creating a curved line about an inch below your cheekbones.
The Results: My face is definitely round, and I’ve been looking for a tutorial like this for as long as I’ve been wearing makeup. I’ve always contoured my cheeks with a straight, diagonal line of bronzer like I’ve seen in every makeup tutorial, but never felt like it made a difference. Drawing a curved line is definitely the puzzle piece that I’ve been missing. Our face shapes are all different, as should our contour strategies. This feels like a much more natural fit for my face shape, and makes me feel more bronzed and lifted overall.
Fox Eye Concealer Trick
@ogabgcringing at my voiceover but this concealer method changed my life😭 ##fyp ##voiceover ##makeup ##makeuptutorial ##catfish ##xyzbca ##keepingbusy♬ Float on the Sound (Ey) – Tiagz
The Method: TikTok user @ogabg is credited with creating (and coining) the fox eye concealer hack, which is a unique application method that mimics the lifted, extended appearance of the eyes of models like Kendall Jenner and Bella Hadid. To create the fox eye look, throw out everything you know about concealer and do this instead: Only apply concealer as a dot on the inner corners of the eye, as an upward, diagonal line at the outer corner of the eye, down the side of the nose, around the nostrils, and then bake away with a translucent setting powder.
The Results: As someone who usually leans fairly minimalist when it comes to makeup, I’m blown away by what a difference such a small amount of concealer can make. Using the Nars Soft Matte Creamy Concealer ($30), I followed @ogabg’s steps exactly and found that my eye looked significantly wider and more lifted. Since my eyes are naturally heavy and more downturned, I’d go as far as to say it looks like I got an eyelift. A small note though: you can’t completely blend out the concealer and achieve the same effect. To get the sharpened, lifted look, somewhat of a concealer line has to remain at the outer corner of the eye. It’s very subtle, though!
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