Caroline Tell is a writer, content strategist and storyteller across the editorial and brand space. Her work has appeared in The New York Times, The Wall Street Journal, Forbes, Condé Nast Traveler and more. She’s held staff positions at Time magazine and Women’s Wear Daily and, from 2012 to 2016, served as a senior contributor to The Observer. In 2010 Tell was on the forefront of the social and digital movement at Michael Kors, where as Digital Editor, she launched the brand's global editorial content platform and social media channels. To this day, she continues to work with brands ranging from Bottega Veneta to Dylan’s Candy Bar on creating authentic narratives that drive engagement and tell robust brand stories.