Authored by Caroline Tell

Caroline Tell

Caroline Tell is a writer, content strategist and storyteller across the editorial and brand space. Her work has appeared in The New York Times, The Wall Street Journal, Forbes, Condé Nast Traveler and more. She’s held staff positions at Time magazine and Women’s Wear Daily and, from 2012 to 2016, served as a senior contributor to The Observer. In 2010 Tell was on the forefront of the social and digital movement at Michael Kors, where as Digital Editor, she launched the brand's global editorial content platform and social media channels. To this day, she continues to work with brands ranging from Bottega Veneta to Dylan’s Candy Bar on creating authentic narratives that drive engagement and tell robust brand stories.

Anti-Pollution Skincare, the Hype is Real

The newest word you need to know: Polluaging.
A swatch of crushed powder from a makeup palette.
An illustration of three woman dressed in superhero outfits holding on to a star, a rainbow, and a four leaf clover respectively, on a dark blue background.
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From Tech to Tools, the Next Generation of Beauty is Here

Beauty and wellness tools are taking center stage.