By Jenn Sinrich
This concept of embracing a more realistic skincare routine that doesn’t involve ten steps is growing in the industry. Blair Murphy-Rose, M.D., a cosmetic and medical dermatologist in NYC and the Hamptons, has found that her patients are more eager to embrace a skincare regimen if it is easy to follow and efficient. “I like to educate my patients about how, very often, less is more with skincare, and using so many products can actually backfire,” she says. “For example, sometimes patients are using too many exfoliants that can irritate skin or loading on multiple creams and oils that will clog pores.” Bottom line: Simpler is often better.
Along the same lines as skinimalism, Marisa Garshick, M.D., a dermatologist at Medical Dermatology & Cosmetic Surgery (MDCS) in New York, is noticing that consumers are seeking out skincare products that do more than one thing. For example, a foundation that also contains a high enough SPF to effectively protect the skin from the sun’s harmful UVA and UVB rays or a hydrating oil that you can use on your face, body, hair, and even your nail cuticles.
Consumers are becoming increasingly aware of the ingredients that they are putting on their skin and are more drawn to skincare brands that avoid questionable, hard-to-pronounce chemicals, according to Dr. Murphy-Rose. “I believe this so-called ‘green’ trend in skincare will become standard as health-conscious consumers seek out expert information to make smart choices for ingredients they put on their skin,” she says. “I, myself, am a consumer of products that are conscientious of our overall health and our environment as well, and I like to educate my patients in that regard.”
“As we have all experienced the effects of mask-wearing and what it has done to our skin barrier, there is an increased interest and respect for taking care of our skin barrier, recognizing the impact on skin health,” says Dr. Garshick. “This may be as simple as moisturizing the skin, using key ingredients such as ceramideswhich work to support the skin barrier as well as using products that provide a protective barrier.”
The concept of anti-aging skincare is hardly anything new. Still, it has seen a major uptick, especially with the rise of TikTok videos dedicated to detailing how to achieve a more youthful look. In fact, there is a 20.5 percent increase in search for “hooded eyes,” a feature often linked to aging. More and more consumers are making the connection between how environmental effects can impact their skin, per data from Business Wire, and are looking to spend money on anti-aging products and skincare treatments at a younger age, from Botox and fillers to facelifts. In fact, of all the facelifts performed in the U.S. in 2019, 34 percent of the patients were under 54.
The neck was not considered an important part of one’s anti-aging skincare routine for so long. However, it most definitely should be, seeing as the skin on your neck is extremely thin and is prone to premature aging due to environmental factors like the sun, free radicals in the environment, as well as the everyday movements you make that cause lines to crop up. “With the so-called Zoom-boom and people spending more time on Zoom and looking at themselves, there has been increasing concerns related to wrinkles and textural changes involving the lower face and neck,” says Dr. Garshick. “As such, 2022 will see a lot of skincare products and in-office procedures targeting the neck, including tightening, firming, and improving overall fine lines and texture.”