If you’re hoping to get ahead of the crowd and capitalize on beauty trends even before they’ve caught on with everyone else, here’s what beauty professionals believe will be most popular in 2023.
Over the last few years, many of the beauty trends that reigned supreme revolved around the pandemic.
“Consumers are growing more and more interested in the ‘why’ behind ingredients and products, and the companies that have great science-backed data are coming to the forefront and increasing in popularity,” says Blair Murphy-Rose, M.D., a cosmetic and medical dermatologist.
“Practitioners are now utilizing newer, advanced fillers that are more intended for specific areas on their face, which will result in a softer, more natural look,” says Roberta Moradfar, celebrity aesthetics nurse practitioner and founder of EFFACÈ Aesthetics.
“Let your brow artist know you want a thin, sculpted brow with a more defined arch,” says Lauren Paglionico, founder of LRN Beauty. “If you need inspiration, Google Paris Hilton and Christina Aguilera who all had skinny brows in the 2000s.”
“Just a year ago it was the thing to slather on loads of foundation followed by powdering, contouring and highlighting,” says makeup and eyebrow expert, Joey Healy. “We’re seeing people trying to use concealer and maybe tinted moisturizer or sharing their foundation with their existing moisturizer,” he says.