Hispanic Heritage Month, which kicks off today and runs through Oct. 15, is a colorful reminder of the many contributions community members have made in entertainment, fashion, food — and, really, everything in between. This month, we’re shining a spotlight on a few key Latinx creators who’ve made a statement with their pride-inducing offerings. Shop our empowering Latinx-owned picks, from a Bad Bunny-inspired sweatshirt to stationery that always guarantees a productive day.
JZD "Latina" Jumpsuit
JZD is a queer Latina-owned lifestyle brand (now available at Target!) started in 2014 by Jen Zeano and wife Vero, a power couple whose thoughtfully crafted, high-quality designs fill us with the utmost pride for our cultura. Case in point: This pretty-in-pink, body-hugging “Latina” jumpsuit that you’ll want to add to your cart, stat.
Viva La Bonita Rug
Dress up your home with the Latinx brand’s eponymous “Viva La Bonita” rug (100 x 50) for a daily, physical reminder of your inner and outer beauty and worth.
Bonita Fierce “Cafecito Con Leche” Candle
Started by Melissa Gallardo at the peak of the COVID-19 pandemic, Bonita Fierce puts a premium, cultural spin on candles. “Not only have I been able to connect further with my heritage, but Bonita Fierce Candles is a gateway to celebrate Latin cultura with the rest of the world,” says Gallardo, who’s regularly brewing up delicious scents, including this Latinx household staple, Cafécito Con Leche.
Daniela Jordan-Villaveces Ceramic Floral Mug
When in doubt, always sueña en grande (“dream big”). Sip on confidence while planning your next big career/life move, courtesy of the Los Angeles-based, Colombian artist.
Hey Mijita “Madre Fuerte” Hat
Madres everywhere: Show off your superpower as you take on motherhood’s unexpected turns with grace. Every mother is fuerte (“strong”), and this hat from Hey Mijita proves just that.
Quiero Prints “Hay Comida En La Casa” Bag
“This shop is rooted in the idea that home is not a place, but a feeling,” says Quiero Prints founder Reyna, the creative mastermind behind this “hay comida en la casa” bag (“there’s food at home” — every immigrant parent’s motto). “I seek to create that feeling with every new product I design, whether it be a funny Spanglish sticker or an empowering t-shirt.”
Hija De Tu Madre YHLQMDLG Sweatshirt
It’s the most wonderful time of the year: sweater weather season! Feel your coziest and most bebesota in this royal blue Hija De Tu Madre sweatshirt which puts you, your energy, and cultura at the forefront. In the words of Bad Bunny, “yo hago lo que me da la gana” (“I do what I want”).
Papelitos Lindos “Poderosa” Set
The vibrant, Spanglish set you need to stay productive at work and school. Papelitos Lindos, one of our favorite Latinx-owned stationery brands, is here to empower nuestra comunidad with this “Poderosa” set, which features a 40-sheet notepad (5.5 x 8.5), 8.5 x 11 print, 90-page notebook, and a 3 x 2 “Poderosa” sticker.
